Passion Project to Baking Business: How Little Boo Boo Bakery Got Started

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Marshmallows are marshmallows, right? Not if Little Boo Boo Bakery has anything to say about it. In part 2 of a 4-part series, we’re learning about the very beginning of Little Boo Boo Bakery, the artisan marshmallow company in New York started by Hannah Scarritt-Selman. In this part, we’ll take a closer look at how these scrumptious sweets went from a passion of hers to a product available for purchase.

Be sure to check out the first part to this series on the Little Boo Boo Bakery brand.

Hannah Scarritt-Selman: I took a pastry technique class at the French Culinary Institute to establish a basic understanding of desserts. Beyond that, I’d always had a major sweet tooth and loved experimenting with different recipes. One holiday season I made marshmallows and it was pretty simple but tasted amazing. I began to think about how a marshmallow with quality ingredients that didn’t cost a premium was absent from the market. This idea was immediately exciting to me.