Observing Human Behavior Led to YAN Juice’s Unique Bottle Shape

Published

November 22, 2017

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There’s nothing quite like a big bite right into a fresh, juicy apple. Biting into fruit is exactly the inspiration Backbone Branding turned to when designing YAN, a line of pure, delicious juices. We spoke with Backbone Branding to find out the challenges of creating a new glass bottle, observing human behavior to inform design, and more.

Backbone Branding: The phenomenon of bitten apple according to Backbone Branding

Back in 2005, Stepan Azaryan, our Creative Director, in cooperation with Printinfo Publishing House, undertook to develop a new brand of natural juices.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.