There’s nothing quite like a big bite right into a fresh, juicy apple. Biting into fruit is exactly the inspiration Backbone Branding turned to when designing YAN, a line of pure, delicious juices. We spoke with Backbone Branding to find out the challenges of creating a new glass bottle, observing human behavior to inform design, and more.
Backbone Branding: The phenomenon of bitten apple according to Backbone Branding
Back in 2005, Stepan Azaryan, our Creative Director, in cooperation with Printinfo Publishing House, undertook to develop a new brand of natural juices.