HURO Gummy

by Theresa Christine Johnson on 08/03/2016 | 4 Minute Read

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These adorable gummy treats make snacktime fun and good for you. NDH Consulting developed the branding and packaging for HURO Gummy, a line of supplements for kids and adults that have probiotics. With a wide open mouth of the HURO character on the front, it’s possible to see the gummies before buying them and it encourages consumers to get snacking. The adorable character is instantly heartwarming and creates a deeper emotional tie to the product.

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“HURO Gummy are supplement product with probiotics that are first to appear in Vietnam market. The product helps to improve the digestive system of young children as well as adults. NDH Consulting has consulted and developed the brand image for HURO character which symbolizes probiotics gummies with a happy ‘big mouth’ that can destroy indigestible foods. The combination of the character HURO and the boy expresses companion in daily activities, always have fun in discovering new things that parents do not have to worry about negative bacteria.”

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“With exclusive probiotics technology from the United Kingdom and inspired by the colors of the British flag, we have considered to develop and combine the colors to bring a sense of confidence, scientific, energetic and contrast that differentiate HURO Gummy with other gummy brands currently on the market.”

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Designed by NDH Consulting

Client: Pan Food

Country: Vietnam

City: Hanoi

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