CHANDRA is a line of stylish women’s clothes and accessories established in Switzerland by Trang & Aurélien Spiegelberg. The items are playful and bold yet still embrace a sense of simplicity. Designed by Oddds The New Anthropology, this beautiful brand of clothing appeals to a modern, successful woman who wants feminine options that are equally as practical.

“The brand identity consists of a logo with a clean san serif type accompanied by the brand’s icon of a cat’s head. A symbol of simplicity, bold, playfulness and purity – a representative for both cats and women. Subtle depth comes in a form of iconography and line work of the Cat with a Rose resting amidst the top of its head with a symmetrical face is the main iconic brandmark of Chandra. The Cat icon becomes a graphic device that navigates itself within Chandra. The gentle curl of the ‘R’ within the logotype represents the poise tail of a cat’s.”