by Theresa Christine Johnson on 08/24/2015 | 5 Minute Read
Just looking at Legurmê might make you feel a little hungry with delicious flavors like bittersweet eggplant and peppers with rosemary. IndustriaHED created the branding and packaging for Legurmê, resulting in a design that looks just as delicious as the varieties of antipasti the brand offers.
“The name Legurmê is a mix of words, ‘Legumes’ Portuguese word for Vegetables and ‘Gourmet,’ a cultural ideal associated with the culinary arts, word with the letter ‘t’ mute and ‘Puro Sabor’ that means pure taste or pure flavour. The modern craft brand targets young consumers with busy routines that seek high quality and convenient products. The colors differentiate the flavours of each antipasti, forming a collection of harmonious labels.”
Legurmê is perfect for the modern kitchen — mixing cursive and tall sans serif fonts, using bright color coding, and combining pure ingredients for pure flavors. With images of the 100% natural ingredients and more detailed write-ups on the side of the label, the brand is positioned as a gourmet, premium product. The kitchen-inspired logo also translates onto other Legurmê products, like t-shirts or paper bags, allowing for expansion.
Designed by: IndustriaHED
Packaging & Dielines 2: A Free Resource