Student: Filippa K

Linda Hurtig created a lovely student project for a perfume brand she factiuosly named Filippa K (or Vilde). The packaging features floral illustrations against soft pastel colors with a delicate typographic logo. 

"The task was to create a concept and design bottle prototype, packaging and advertisement for a perfume.

I did a unisex fragrance created from natural ingredients. Natural perfumes do not last as long - either in the bottle or on your skin - this is a reminder of nature's wildness. The fictitious sender is Filippa K. The scent will therefore in two editions: a Spring / Summer and Autumn / Winter.

Of packages illustrations highlight the natural character by providing a more abstract view of the vegetation. The bottle simple form is in line with Filippa K's classical idiom. The translucent glass, the contents - a natural perfume has nothing to hide."

Designed by Linda Hurtig

School: Malmö University

Class: Graphic Design

Country: Sweden

City: Malmö