Pams Confectionery Range
by Elizabeth Freeman on 11/13/2014 | 3 Minute Read
Pams Confectionary Range will have you jumping with joy with their fun and delectable sweet treats. Designed by Brother Design, each bag has a colorful character filled with chocolate, Licorice and gummies. Each illustrated figure corresponds to the party mix inside and has a narrative beside it.
"Putting a smile on the consumer's face with this collection of crazy & colourful characters for the Pams Confectionery Range. A yeti skier with a ski hat for Marshmallows and a lumberjack bear with koonskin cap for Gummi Teddies or a monkey wearing a giant pineapple hat for the Pineapple Bites."
"Each of the characters relates in some playful way to the lolly products. They each have a tall hat that holds the variant names & the product windows are integrated cleverly into the outfit of the character each time."
Designed by Brother Design
Client: Pams Confectionary Range
Country: New Zealand
Designer/Creative Director: Paula Bunny
Illustrator: Brett King