JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

New Miller Lite Bottle Design

by Tiffanie Pfrang on 05/08/2013 | 2 Minute Read

Editorial photograph

The new Miller Lite bottle is upgrading the light beer category! The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand’s legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer.

“Miller Lite is giving beer lovers a long-overdue reinvented look and drinking experience with the breakthrough new bottle design. In our testing, consumers overwhelmingly preferred the new bottle to the standard beer bottle. We’re proud of the new design and we’re excited to see how everyone reacts to our new look. This time when you grab a Miller Lite, you’ll know it.”
"Design helps deliver on the promise of Miller Time." 
“The beer category is focusing heavily on packaging design innovation and the new bottle from Miller Lite will take this category to new places. We are proud to help Miller Lite use design as a tool to influence the market and continue to be an industry leader.”

Designed by 4sightinc, NYC

 

 

Editorial photograph

Editorial photograph

Editorial photograph

 

You may also like