by Diane Lindquist on 03/06/2013 | 2 Minute Read
Los Angeles' design studio Ferroconcrete's launches their new project on Kickstarter.
Yolanda Santosa, founder of Ferroconcrete said:
This one is our own brand, started by myself and a few other Ferroconcrete designers. It's called Commodity. We're looking to take on the age-old perfume industry by changing the way people shop for fragrances online.We did a test-run a few months back and there was an overwhelming amount of demand! The fragrance collection we created is top-notch, but minimums required to produce this kind of product is really high. We ultimately decided to launch a crowd-funding campaign and reach out to our friends.We're taking pre-orders starting today on Kickstarter to fund our first production run.
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