B&B’s “vibrant new look for Wild Trail’s popcorn and wholegrain bars puts health and taste centrestage while shaking the dust from the cereal bar category”.
Richard is a British freelance design consultant and writer who specialises in logos, branding and packaging. He has written for Brand New and Design Week, featured in Computer Arts magazine, Logology, Los Logos, Logolounge, The Big Book of Packaging and runs the blogs BP&O and Design Survival.
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