by Tiffanie Pfrang on 01/24/2013 | 2 Minute Read
Pearlfisher has created the brand identity, portfolio architecture and packaging for the range of skincare devices and topical products from Tria Beauty. The goal of the new identity and design expression was to promote the brand’s positioning as an advanced skincare product that successfully combines technology and beauty and better reflect the positioning and tagline ‘See beauty in a new light’.
About Tria Beauty:
"Tria Beauty, Inc. creates light-based skin care and at-home laser hair removal products that deliver professional results at home. The clinically proven Tria Hair Removal Laser is the first and only FDA-cleared hair removal system available for at-home use. The Tria Hair Removal Laser is safe and effective and provides permanent results. The Tria Skin Perfecting Blue Light treatment for acne is clinically proven to destroy bacteria in the skin, rapidly clearing acne breakouts and improving overall complexion."
Branding and Packaging:
Jonathan Ford, Founding Partner and Chief Creative Officer at Pearlfisher said, “We have brought the two worlds together by combining soft, feminine cues with precision and technology to communicate both the functional and emotional benefits of light in meeting beauty needs.
We focused on the essence of light – its vibrancy, playfulness and power – to create a simple but seamless and integrated identity. We developed an own-able expression of light that forms a continuous spectrum of color.This spectrum becomes the key driver for a systematic portfolio architecture. Each of the three product categories is represented by a section of the color spectrum. When the range of products is merchandised on shelf, the full spectrum comes to life and creates a unique and powerful expression.”
He added, “In addition, we have created a custom-made typography to represent and reflect the two worlds; mixing soft curves with straight lines and using a neutral color to represent technology, innovation and empowerment. A typeface that is both elegant and empathetic.”
Tim Bunch, Vice President/General Manger of North America at Tria Beauty comments, “The new design wonderfully reflects Tria Beauty’s revolutionary light-based skincare, emphasizing the products whilst highlighting its professional effectiveness. We are very pleased with the new design.”
Designed by Pearlfisher , New York - London
Creative Director: Hamish Campbell
Founding Partner and Chief Creative Officer: Jonathan Ford
Design Director: Simone Fabricius
Strategy Director: Tess Wicksteed