Le Baigneur is a French male grooming brand that aims to combine ‘efficiency and traditional know-how’ with an organic and locally sourced philosophy. Their first range, a line of three soaps made in Corrèze by craftsmen using traditional cold process soap making methods, are wrapped in a packaging solution, created by Paris-based duo Lea Chapon and Mytil Ducomet of design studio Müesli – also responsible for Le Baigneur’s visual identity – that captures the product’s crafted nature and the brand’s traditional values through geometric pattern work filled with a bright but economical two tone colour palette executed across folded and uncoated materials.
