by First name Last name on 11/24/2009 | 1 Minute Read
"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."
Designed by Publicis Mojo.
Fetch for Pets
CF Napa Brand Design