Based in Kansas City, Missouri, Billie’s Grocery is a dietary-friendly restaurant and bakery. The eatery’s branding, designed by Design Ranch, is as fresh and clean as the food promises. And because food is often colorful and full of texture, balancing these elements with a packaging system that’s more nuetral was a clever determination. The black and white color palette paired with the semi-bold sans serif typeface makes an impact while also letting the food do most of the talking. It’s minimalism at its finest.

Located in downtown Kansas City, Billie’s Grocery is a unique take on modern and minimalistic casual dining. The concept stems from grocery lists but subtly sprinkles in some humor. You may come in looking for a salad, but it’s okay to really just want a six pack of abs instead…