Beyonce is a queen, always will be.

Lately, she’s everywhere in all her royal glory—her new country music album launches on March 29th, with two singles having dropped on February 11th. “Texas Hold ‘Em,” anyone?

Simultaneously, the artist just launched CÉCRED, a new haircare line that prioritizes textured hair lacking moisture and strength. Announcing the upcoming release of CÉCRED on Instagram, Beyoncé shared glimpses of her childhood memories alongside teasers of the innovative hair care line (she fondly recalls sweeping up hair in her mother’s hair salon growing up) . The name itself, a play on her own name reminiscent of her fragrance line, Cé Noir, embodies the personal connection and legacy Beyoncé seeks to uphold.