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Better-For-You Sundays Goes After Big Cookie With Whimsical, Nostalgic Design

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Oreo cookies are not only one of the most popular snacks in the world, but it’s also a billion-dollar brand. A sweet treat consisting of two crispy chocolate biscuits sandwiching a creme center, they are as delicious as they are unhealthy. A single serving of Oreos, only three cookies, contains 160 calories, 7 grams of fat, and 14 grams of sugar.

Sundays is a new brand that scratches that chocolate and creme cookie sandwich itch with a better-for-you option with seven times the protein of an Oreo with no sugar, sugar alcohols, and only one net carbohydrate. The brand was founded by Jody Polishchuk, a veteran of healthy food ventures, having co-created home delivery fresh-pressed juice shop The Juice Box in Vancouver and plant-based yogurt Yooga.

“Nutritionally, Oreos and Sundays couldn’t be further apart. Sundays are not a health food, but they are borderline healthy,” Polishchuk explains. “You can eat them for breakfast, and four cookies have the same amount of protein as two eggs but with zero sugar and more fiber than an apple. No sane person would ever eat Oreos for breakfast. We’ve expanded the consumption occasion from a fairly narrow one to a much wider one and have done it with an iconic food. That doesn’t happen every day.”

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