Teetotalers stay winning with the rapidly expanding selection of intriguing canned mocktails popping up. One such option comes from Brazil’s Begin, whose non-alcoholic “Zero” line got a stylish system courtesy of MELT Design.
The whole thing has a funky late 20th century modern art look to it, with swirly, abstract designs on the can that wouldn’t look out of place at a MoMA exhibit. Like most of today’s packaging, it switches freely between serif and sans, grounded with a slim yet chunky logo. The promo photos help the design shine with cool backgrounds styled in the simultaneously on-trend and timeless Memphis aesthetic, surrounding the cans with ebullient bubbles that mimic the first sip of a cold one.



















