Co Partnership was tasked with refreshing a new design direction for Seafood Kitchen.
Wanting to be the leader in its category, the redesign is bold and bright because “sometimes a brand needs to change direction in order to realize its potential.”
Gourmet blends had previously been positioned as an all round accompaniment to meat, fish and vegetable dishes. However, with a nation obsessed with seafood, Seafood Kitchen saw an opportunity to take ownership of a market category, changing everything but the product.
