Black + Decker is known for receiving the world’s first patent for a portable power tool. Today, it is well-known in the United States not only as a power tool manufacturer, but for offering “power tools, accessories, outdoor yard care equipment, home cleaning products, automotive and lighting products, hardware and other home improvements products”. Recently, Black + Decker introduced a new logo and identity featuring a new usage of their name and a range of new packaging, all designed by Lippincott.
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