Beer, as a matter of fact, is meant to be enjoyed. To help bring beer back to its roots of accessibility and sociability, Grit helped Goose Island develop a packaging system that celebrates the beverage. The vividly neon color palette and youthful illustrations create a highly welcoming can concept relatable to a wide demographic. So, forget the pretentiousness, and grab a Beer Hug.
Craft beer is changing. Somewhere along the line, “craft” became synonymous with “pretentious”. Bearded men in plaid. Undrinkable, bitter flavors. Mandatory glassware. Beer that was trying hard to be different rather than trying hard to be delicious.
