Personal care products like shampoo come in liquid form, primarily for convenience. Rather than expect a consumer to spend a few moments lathering up a dry or solid cleanser, manufacturers offer shampoo or soap in liquid form.
This convenience comes at an environmental cost, unfortunately. The added water is heavy and produces greenhouse gas emissions in transport. Plastic bottles are inexpensive and lightweight, making them the preferred choice for packaging liquid shampoo. But plastic bottles add to the existing plastic pollution crisis. Consumers and designers concerned with this tradeoff between ease and environmental damage are looking at more sustainable ways to get clean without making the planet dirtier.
Agency BBDOâs Filipino branch in Guerrero developed a new solid shampoo that is plastic-free, open-source, and carries a sustainability message throughout its whole life via a âdissolvable fontâ that serves as a constant reinforcement of the consumerâs eco-forward choice. While the âdissolving bottlesâ are solid shampoo bars, the familiar bottle shape is intentional and is used to make the sustainable concept more approachable. The messaging endures as the bar is used and grows smaller.
