Jameel Bridgewater’s packaging design for Bascule, a product design company specializing in hand-made small-batch products, is a tribute to the brand’s connection to Jazz Legend Ron Bridgewater, who is also the father of Bascule’s creative director, Jameel Naji’. The packaging concept resembles a bridge house, showcasing the architectural lines reminiscent of a bascule bridge, a nod to the brand’s name. Inside the soap boxes, a thoughtful touch was added with reusable cotton bags for exfoliation, promoting sustainability while ensuring the safe transportation of the products. This packaging design celebrates the brand’s heritage and incorporated eco-friendly elements for a well-rounded packaging solution.
This is a packaging project for Bascule, a product design company that focuses on hand-made small batch products. Within this project we designed packaging for a set of soaps, hand made by Ron Bridgewater. Who is a Jazz Legend and the father to bascule’s creative director Jameel Naji’.
