Wine, and the ranges within each, have a precise connotation in history, daily life, and food pairings; it’s fascinating when studied. Bar de Vinos worked with Estudio Argo to connect the past and culture through their wine labels to honor these connotations. Each label tells a specific story through the quirky yet magical illustrations.

This project honors the terroir, a fundamental element that gives unique characteristics to each wine. From this, the central concept that places the earth as a link between the history and culture of the old and new world was developed.



















