Nothing is softer or cleaner than a baby’s body. Jinmailang’s bottled water is a new product made for babies. In China, mothers tend to say “I am going to smack your buttock”, which is not a violent but gentle and caring move to interact with the kids. With the pampered slang, we aim to shape the infants’ butts into glass bottles. In a jocular and loving way, the bottle butt is exaggerated so that the feeling of softness and personality of the baby is enhanced. Therefore, the bottle is given the nickname, Baby Butt by consumers, which in reverse, promotes the brand’s sales and communication. The color baby blue is applied to transfer a touch of purity and delight. GLASS instead of PET is used to light up a sense of high-end, which is matched with the product’s limited edition policy.
