In response to the renewed critical attention racially insensitive and antiquated branding received in the summer of 2020, Quaker Oats announced that they would retire the racist caricature of Aunt Jemima for its pancake mix and syrup products.

Starting today, Auntie joins mascots Uncle Ben, Mrs. Butterworth, and Cream of Wheat’s Rastus in retirement, relegated to the dustbin of history. According to mothership PepsiCo, Aunt Jemima will now be the Pearl Milling Company, offering the same product lineup under a new brand with less of a racist charge.