ASARAI’s packaging design, designed by Meat Studio, features a bold and vibrant yellow palette to reflect the Australian outback’s landscapes. The clean, sans-serif typography is sharp, intending to lend a scientific yet approachable aesthetic to the brand.

The design draws inspiration from the natural resilience and raw beauty of the Australian environment, blending a rugged essence with a sleek look that complements the skincare’s transformative formulas.

It’s minimalistic, yes, but there’s a sense of urgency felt within the design system that’s often avoided in the skincare space. For ASARAI, however, it works and packs an aluminum tube-packed punch.