April Foolâs Day is a celebration when even the most stickler of brand management and marketing teams let loose a bit and have some fun with fake product announcements and press releases full of bat-boy sensationalism and Easter eggs. The internet has made the annual day of tomfoolery bigger and broader to a level where some call April 1st âdonât trust anything on the internet day.â
In 2020, the day fell at a pretty severe and dire point of the COVID outbreak, and we collectively took the year off, as we would with many annual events. The pandemic still looms large, so some brands like Google and Adobe continued to sit out the holiday, and T-Mobile flipped the script with its âGive Thanks Not Pranksâ campaign supporting schools and students.
As we start to close in on the end of the pandemic, some brands are now going back to the tradition with pranks on April 1st. Itâs not a 100% return to form this April Foolâs Day, but then again, the world isnât fully back either. So while there are fewer pranks this year, here are some of the most noteworthy from 2021.
