Festif is a new brand of après-aperitif inspired by founder David Blyâs French Canadian roots. The brand name, which means âfestiveâ in French, reflects the brandâs spirit of celebration.
But pulling off a “festive” character isn’t as easy as waving your hands on Zoom and setting off a digital party popper loaded with even more digital confetti. That’s why Bly enlisted the talented folks at Wedge to design the visual identity and packaging. The agency was also tasked with capturing the creative direction and brand photography.
