Founded in 2010 by fellow Carnegie Mellon robotics PhD graduates Boris Sofman, Mark Palatucci, and Hanns Tappeiner, Anki is dedicated to bringing artificial intelligence and robotics to consumers’ lives through everyday, real life scenarios.

Following many years of behind-the-scenes development, the moment finally arrived to show the world what Anki had to offer. On June 10th 2013, in an unprecedented unveiling, Boris Sofman took the stage at Apple’s Worldwide Developers Conference with Apple CEO, Tim Cook, to reveal Anki‘s launch product: Anki DRIVE – a racing game for the real world.

Anki approached Character with the enviable task of concepting, designing and producing the Anki DRIVE launch packaging experience. The brief was simple. The packaging had to be as remarkable as the product itself.