Olam is a food and agricultural business that supplies ingredients, feed, and fiber to worldwide customers. DeZaan is part of the group as the world’s largest producer of cocoa products.

Pentagram and Angus Hyland created packaging, labeling, color palette, art direction, website design, and more for the cocoa brand to improve upon a more sustainable future and create a forward-thinking design.

The result is a readily distinct design for each of the different cocoa powders and a more modern wordmark and symbol. In addition, the front of the packaging features quirky illustrations paired with a striking blue top. Through the design, it’s clear that this is a premium product with a well-respected history.