Anak has given Bettr, Singapore’s first B Corp coffee brand, a refreshed and new look to align with its mission of positive social impact. Breaking away from traditional sustainability branding, the new Bettr brand embraces imperfection and encourages everyone to ‘Scr*w perfect, make an impact.’ The rebrand incorporates retro typography and charming illustrations, featuring three relatable characters striving for change in a fictional brand world. Illustrated by Freda Lai, these characters are showcased across various brand touchpoints, including packaging, the website, social media, stickers, and rolls of tape, offering an entertaining approach to addressing sustainability.