Instead of relying on printed uniformity, Altos Tequila’s launch packaging embraces variation as the primary design feature. HUMAN designed the packaging, which is built around hand-painted boxes that function as both container and canvas.

Lettering draws from Mexican sign painting with loose forms and visible brushwork, while turquoise, sand, and red reference street murals and market graphics. Each piece reads as a personal artifact, setting this project apart from other luxury launches.

Alejandro Flores, Founder and Creative Director of Human, shares more about the design strategy below.