Alex Snodgrass From The Defined Dish Launches A Saucy CPG Brand

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Alex Snodgrass already has a resume boasting wife, mom, recipe developer, and influencer. And now, she’s adding a new line as a CPG sauce founder. Her new line, dubbed SideDish, is packaged in a retro-inspired bottle with a flavorful rainbow illustration on the front of each bottle. The design is simple yet unique enough to stand out on the overwhelmed grocery store aisle shelves. The rainbow graphic highlights the layers of flavors, but the white label keeps the brand feeling clean and fresh.

Editorial photograph
Editorial photograph