PG Brand Reforming Company was tasked with creating a packaging design concept for the anti-aging cosmetics demographic in Europe. Instead of going in a bland direction, the creative agency understood that aging women aren’t dull women. With this in mind, PG Brand Reforming Company created a cheerful line that’s beautifully representative of confidence, dignity, and refined morals that women can be proud to use. There’s nothing wrong with getting older, and the products you use to help you feel your best should reflect that. Aggie’s packaging system exemplifies this idea beautifully.
We often meet the stereotypical opinion, that female beauty fades and women become more passive over time. But in fact, many women lead an active lifestyle, not paying attention to the years: they go in for sports, go to parties, travel, etc.
