Adobe Has Released the Visual Trend of the Summer: Creative Reality

Published

August 20, 2018

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Playing with a Watermelon. Throw and Catch

Climate change, racially motivated crimes, nuclear threats, oh my! The list of terrible things in today’s news is enough to make anyone hibernate for the next few years. You need more than a vacation—you need an escape.

Every season, Adobe Stock and Pantone release information on current trends and colors to help creatives stay up-to-date and informed about what consumers crave. Summer 2018’s trend—Creative Reality—is deeply rooted in this desire to slip into an alternate dimension.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.