Picking out presents for people is generally considered a stressful task, but with Adelie & the Stone you can customize a gift set that any loved one will enjoy getting. Maeutica Branding Agency developed the packaging for the brand, giving consumers the ability to mix and match items seamlessly to create the perfect holiday gift.
“Challenge: generate a flexible packaging construct that would bring to life Adelie & the Stone brand new gift concept store’s idea to life. Adelie & the Stone offers a new approach to choosing presents by composing a gift set that consists of various items for a particular occasion or situation. Being inspired by Adelie penguin species’ love confession ritual during which male penguins gifted a stone to the preferred female as a symbol of love and their future home, Adelie & the Stone treats every single present as a metaphor of that stone, which is meant to become a part or starting point for a new story. In Adelie & the Stone, the gift is supposed to be symbol of our attitude towards a person and tell about our love, respect and admiration towards his or her passions.”
“We derived from Adelie & the Stone’s aspiration to offer a possibility of creating a unique and personalized gift for everyone. We developed an all-in one flexible construction, which let us combine various size boxes in a big one and create the set one wants. This approach gives an opportunity to match different items, making a set of many small or a couple of big ones, combined with tiny accessories.”
