In honor of the traditional winemaking techniques, Above The Norms’ packaging, designed by gm creative, honors the past. From the shape of the label to the subtle nods to cultural stories, the design is celebratory and beautifully modernized. The sans serif typography keeps the design straightforward, but the shape of the label and the illustrations add a splash of character and charm.
Above The Norms is a natural wine shop in Ho Chi Minh City. Besides selling high-class foreign wines, Above The Norms also develops rice wine lines of traditional Vietnamese villages. To honor the traditional winemaking techniques as well as the good cultural stories of the craft villages from a contemporary perspective.
