Hummus, whether spread on a sandwich or used as a flavorful dip, is always a welcome addition to snack and mealtime. But because it’s such a favorite, it’s imperative that the packaging helps it jump off the shelf. The Collaborators worked with Natural Vitality to design vibrant, modern packaging that would instantly catch the consumer’s eye and also express the high quality of ingredients used in each batch.

“Mark and Ayleen of Natural Vitality are making good houmous, in fact, it’s so good many say it’s the best. But like all too a familiar story, their focus was so engaged in making the best houmous possible that their packaging hadn’t had quite the attention it warranted.”

“During our early research, we discovered the wondrous chickpea pod, perfectly formed and only housing one or two peas. It seemed to reflect the meticulous care and attention that Mark and Ayleen put into all their houmous making and so it became the foundation of their new brand: The Precious Pod.”