Just as the festival itself is a melting pot of different cultures, the identity for Mekudeshet mixes together design, tech, and data. The fest, which brings together people of all different religious backgrounds, received this design from Open. Saar at Open told us about how they executed the design using GPS, adding a unique spin on a traditional idea, capturing the heart of an event, and more.
Saar: A cultural festival in Jerusalem is a complex issue. Besides being the city where I was born and raised, Jerusalem is the city of three religions and as such it suffers much political and religious tensions between Muslims, Christians and Jews. One of the festival’s rules is that every performance or event must make a statement about the city, and so it was obvious that we too must adhere to this idea.
One of the events at the festival was called “Melting Borders,” which showcases people from across Jerusalem who are working to bring the two sides closer together through a variety of exciting activities. During the festival you randomly encounter 3-4 such organizations and learn about their activities.
