You normally don’t associate big time retailers with small-scale producers and suppliers, but that’s what makes Liberty London’s first food range such a standout. Their goal was to find small and unique food producers who feel passionate about their products and use only the finest ingredients. Branded by & SMITH, the packaging truly makes an impact on the over 50 products, with work from 14 illustrators. The illustrators featured on Liberty London’s food range include Billy Clark, Caroline Magnère, Dave Anderson, Guy Catling, Hani Abusamra, Jordan Andrew Carter, Louise Lockhart, Margaux Carpentier, Mr Gordo, Rob Bailey, Rob Lowe a.k.a Supermundane, Sarah Arnett, Sarah Wickings, and Valero Doval.

& SMITH wanted to highlight the real heros of the project: the suppliers and the makers of the delicious foods. This gives each product a nice, personal feel. At the same time, & SMITH carefully chose illustrators with styles that would work well for the range as a whole.

“Highlights of these include: Pembrokeshire Beach Food Company’s Laver Seaweed from Wales; Liberty London Blend Tea from the Tregothnan estate in Cornwall; Dark Woods Coffee, roasted in West Yorkshire; Liberty London Chocolate by Pump Street Chocolate, made in Suffolk; Manfood Beer Jelly made in Cambridgeshire and Old Tom Gin from Jensen’s, distilled in Bermondsey, London. Some of these were made bespoke for Liberty London.”