INULINU mustards, ketchups, and jams are not your ordinary fare. These are made with Jerusalem Artichoke, also called sunroot, which contains an essential component to every healthy diet: inulin. DekoRatio Branding & Design Studio developed new branding and packaging design for INULINU that is refreshing and fun.

“We named the brand INULINU to make a playful reference to its main characteristic, its richness of inulin, and make the whole brand strategy around the purpose of giving people a tasty way of consuming their daily dose of this essential nutrition. Designing the logo and the identity our aim was to combine a natural feeling with a modern touch and create an identity that can be applied through many product lines.”