• Mirinda unveils new visual identity, designed by PepsiCo’s Design and Innovation team.
• The new look puts flavor first and is bold, with retro cues, aimed at capturing Gen Z consumers. 

PepsiCo soda brand Mirinda has launched a new global platform called “Smile Please,” along with a refreshed brand identity. The update aims to counteract everyday pressures by “sparking joy that creates smiles at first glance.”

The updated branding and packaging, developed in-house by PepsiCo’sDesign and Innovation team, draws on Mirinda’s past, revisiting visual codes from the 60s through the 90s, while also moving from a brand-led identity to one that puts flavor at the forefront.