In the crowded world of fast food, appetite is won in seconds, and loyalty is built through repetition. So it stands to reason that QSR packaging plays a critical role as you want something both  memorable and affable to announce yourselves.

For Face Plant, the brand needed to feel familiar while rewriting expectations of what plant-based fast food can look like. Co-founded by the highly influential chef and budding CPG entrepreneur Molly Baz, the vegetarian fast-food chain worked with agency Fisk Projects to design a visual identity that could live on in paper, cups, to-go bags, and on the exteriors of restaurants. Baz previously worked with Fisk to help develop a gorgeous, eye-catching label for her wine brand, Drink This Wine.