When it comes to packaging design, sometimes playing around with scale is exactly what you need to make a design pop. Highlands Coffee’s packaging by Base Design does just that for the Vietnamese coffee.

Typography slices across the bag, turning the brand name into a structural element rather than a label. Layered color fields in rust red, ochre, and deep plum highlight roasting depth, while subtle mountain silhouettes ground the design. Compared to ornate specialty bags, this design favors confidence.