Maria & Ricardo’s rebranding journey marks a considerable deviation from their previous packaging design of eight years. The new design is a vibrant upgrade that instantly captures shoppers’ attention on store shelves. Celebrating their rich Mexican heritage, the design infuses cultural elements that resonate with customers while preserving a cohesive look across all product lines.

Inspired by the colors of Mexico, the palette is bold and modern, with distinct color bands for each product line, making them easily recognizable. The typography, a fusion of minimalist sans-serif fonts with Mexican flourishes, adds a touch of authenticity. At the same time, the unique “sunrise” window showcases the delicious texture of Maria & Ricardo’s tortillas, creating a memorable and heritage-driven brand identity in a market often dominated by muted palettes.