Some people think all orange juice is mostly the same. Tropicana would very much disagree.

You could even say that Tropicana’s packaging and branding still had plenty of room to showcase the juicy giant’s distinctive qualities, like hand-graded Florida-sourced oranges to ensure peak flavor and its legacy as one of the first brands to deliver fresh juice nationwide. Moreover, they would likely tell you that OJ’s sweet, citrusy, thirst-quenching qualities weren’t being fully communicated on pack.