Packaging design for James Read’s new tanning range created by StudioMakgill.

“Having worked with the likes of Lady Gaga and Mariah Carey, his reputation for being the UK’s leading tanning expert firmly established, James Read’s decision to launch his own top-of-the-range collection was based on a desire to introduce the world of tanning to a whole raft of new techniques, tools and products – all aimed at producing a natural effect. Given this, and the fact that the market is both saturated and highly competitive, James required a brand identity that reflected his reputation and his ideas, something innovative, different, simple and desirable.”