JDO has crafted the visual identity for Cucina Moderna, a premium range of pasta sauces by Mizkan America. The stylish and vibrant visual identity disrupts the category, celebrating the evolution of Italian cuisine with a culinary experience. Launched initially in June and set for a national launch in October, Cucina Moderna’s packaging captures the essence of modern Italian cooking while respecting its rich heritage. The bold logo, inspired by contemporary Italian fonts, symbolizes craftsmanship, and the vibrant palette, sleek typefaces, and carefully curated ingredients create a balance between authenticity and artistry.

Strategic design agency JDO has created the visual identity for Cucina Moderna™, a new super-premium range of pasta sauces from Mizkan America. With a stylishly vibrant visual identity, Cucina Moderna is set to disrupt the category, offering a culinary experience that celebrates the evolution of Italian cuisine.