The pandemic has contributed to a change in consumers’ consumption behavior. Take-out meals, ordering in, and online shopping continue to increase. For designers and creatives, it’s our responsibility to do everything we can to make this trend more sustainable.

Brand owners, packaging manufacturers, and paperboard suppliers like Metsä Board must collaborate to promote renewable materials, reduce waste production, and make the packaging easily recyclable after use. And we encourage all designers to pay attention to the package’s entire lifecycle. New concepts should incorporate how to maximize the use of renewable raw materials and how to minimize material usage. We know that lightweighting a piece of packaging can have a substantial effect on its sustainability. So, designing fit-for-purpose packaging that’s easily recyclable is essential and is at the core of the circular economy.